Advanced Electronics Advancing Business
Advanced Electronics Advancing Business
Promotion of a product or a service that is designed to be delivered to individual cell phones or smart phones is known as mobile marketing. Usually this type of a campaign is conducted in addition to other forms of advertisements. Currently SMS messaging is the most common form of mobile marketing, with search engine marketing following close behind. The ever increasing capabilities of smart phones new types of marketing that is interactive is becoming more common.
Looking at the facts, one realizes that the potential for mobile marketing is significantly larger than with any other form of advertising. Newspaper ads, television, or billboards - all have small audiences when compared with mobiles. In 2009, there were approximately one billion people using computers around the world. Today there are over four and half billion mobile phones in use! The potential for mobile marketing is far greater. Couple this with the ever increasing demand for smart phones packed with the latest apps. & faster internet services and it becomes obvious why mobile marketing is a growing business.
In addition to the standard SMS marketing strategies, many new forms of marketing strategies through the mobile device are gaining popularity. The 2D barcode is a great way to spread the word about a business or a service and is used in conjunction with the mobile phone and traditional forms of advertising. A 2D barcode can be photographed with a mobile phone that has the barcode reader installed. The code is interpreted, and the user is directed to a website which provides more detailed information. The user can leave messages at the site, ask questions about the product or service, or simply pass the information to a friend whom they know needs this information. Since this form of advertising allows the user to interact with the advertiser, it becomes a more useful mode of advertising.
The location-based service (LBS) uses an IP-capable mobile phone which needs to know where the phone is located. This type of service is query-based and provides the user with information like “Where is the nearest restaurant?”. It can also be used to deliver marketing information to people situated in a given geographical location. This service will need several components to be applicable. There needs to be an application from the service provider, mobile network for transfer of data, someone to provide content, and finally the user with location specifics. The LBS have become more common with the introduction of 3G phones.
The Global Positioning System is another wireless messaging method that is location-related, instead of being specific to recipient. In this type of messaging, it appears as if the messages hang in the air within a certain specified radius of a location. When a mobile user enters that location and is equipped with the required software, they can pick up the messages left there. This service will be very useful in case of emergencies, but tourists passing through an area can leave messages regarding interesting sites that should be visited or good restaurants, places to stay, etc. Even messages about places to be avoided can be left, while workers on a highway can warn the public about traffic obstructions or any hazards they might encounter.
According to the latest research figures, the use of mobile websites is on the rise and will continue to grow steadily in the future. Currently, the most commonly used forms of mobile marketing tactics include MMS and WAP, besides SMS. As major players are set to introduce more applications, their popularity continues to grow. Games are the most widely downloaded application, followed by shopping and social networking.
Advertising means passing information to people who need it. With the availability of such a huge audience, information can be passed quickly and efficiently and it is more cost effective than any other medium. Whether small businesses develop their own apps or find other innovative ways of marketing their goods, there is no turning back.
Looking at the facts, one realizes that the potential for mobile marketing is significantly larger than with any other form of advertising. Newspaper ads, television, or billboards - all have small audiences when compared with mobiles. In 2009, there were approximately one billion people using computers around the world. Today there are over four and half billion mobile phones in use! The potential for mobile marketing is far greater. Couple this with the ever increasing demand for smart phones packed with the latest apps. & faster internet services and it becomes obvious why mobile marketing is a growing business.
In addition to the standard SMS marketing strategies, many new forms of marketing strategies through the mobile device are gaining popularity. The 2D barcode is a great way to spread the word about a business or a service and is used in conjunction with the mobile phone and traditional forms of advertising. A 2D barcode can be photographed with a mobile phone that has the barcode reader installed. The code is interpreted, and the user is directed to a website which provides more detailed information. The user can leave messages at the site, ask questions about the product or service, or simply pass the information to a friend whom they know needs this information. Since this form of advertising allows the user to interact with the advertiser, it becomes a more useful mode of advertising.
The location-based service (LBS) uses an IP-capable mobile phone which needs to know where the phone is located. This type of service is query-based and provides the user with information like “Where is the nearest restaurant?”. It can also be used to deliver marketing information to people situated in a given geographical location. This service will need several components to be applicable. There needs to be an application from the service provider, mobile network for transfer of data, someone to provide content, and finally the user with location specifics. The LBS have become more common with the introduction of 3G phones.
The Global Positioning System is another wireless messaging method that is location-related, instead of being specific to recipient. In this type of messaging, it appears as if the messages hang in the air within a certain specified radius of a location. When a mobile user enters that location and is equipped with the required software, they can pick up the messages left there. This service will be very useful in case of emergencies, but tourists passing through an area can leave messages regarding interesting sites that should be visited or good restaurants, places to stay, etc. Even messages about places to be avoided can be left, while workers on a highway can warn the public about traffic obstructions or any hazards they might encounter.
According to the latest research figures, the use of mobile websites is on the rise and will continue to grow steadily in the future. Currently, the most commonly used forms of mobile marketing tactics include MMS and WAP, besides SMS. As major players are set to introduce more applications, their popularity continues to grow. Games are the most widely downloaded application, followed by shopping and social networking.
Advertising means passing information to people who need it. With the availability of such a huge audience, information can be passed quickly and efficiently and it is more cost effective than any other medium. Whether small businesses develop their own apps or find other innovative ways of marketing their goods, there is no turning back.